Our blog

Introducing Delightful's latest hire, Liz Mangini

Influencer and creator marketing have become essential for B2B brands because buyers now trust real practitioners more than brand-only messaging. A strong creator program delivers always-on, expert-driven content that expands reach, drives product adoption, and feeds valuable user insights back into marketing and product teams. When structured intentionally, it becomes a scalable growth engine for your business.

Winning awards is a proven way to boost your organization's credibility and visibility. This blog explains how the right awards can set you apart, attract top talent, and build trust, while offering tips to help you get the recognition you deserve.

Gen Z is not a passing trend. This blog breaks down what it truly takes to earn our attention and loyalty: authenticity, cultural fluency, and genuine interaction that goes beyond surface-level content.

This blog outlines seven key questions mid-sized enterprises and growing tech companies should ask before rebranding, covering everything from clarifying the “why” and redefining your audience to aligning internal teams and planning for a successful rollout.

Executive branding builds trust, enhances visibility, and strengthens company influence by helping leaders develop authentic, strategic online personas that resonate with key audiences and drive engagement.

An integrated social and community strategy transformed casual followers into an engaged fanbase, driving 11K+ new followers, 40K video views, and 78% positive brand sentiment through targeted content, engagement, and adaptability.

A successful integrated marketing strategy starts with defining clear objectives, understanding your audience, selecting the right channels, and crafting concise, audience-focused messaging—all working together to create a unified and impactful campaign.

Successful integrated marketing requires a unified message, targeted audience engagement, strategic channel selection, seamless coordination, and data-driven adaptability to create impactful, value-driven campaigns.