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Strategic communication
Changing our name to match our magic
Delightful is evolving its brand to reflect its growth, innovation, and commitment to embracing change—reaffirming its mission to deliver impactful marketing, branding, and communications while staying ahead of industry shifts, including AI advancements.
Changing our name to match our magic
Alex Mercer
January 28, 2025
Executive communication
Why is executive branding important?
Executive branding builds trust, enhances visibility, and strengthens company influence by helping leaders develop authentic, strategic online personas that resonate with key audiences and drive engagement.
 Why is executive branding important?
Alyssa Bruce
February 6, 2025
Integrated marketing
Use integrated marketing to convert followers into a fanbase
An integrated social and community strategy transformed casual followers into an engaged fanbase, driving 11K+ new followers, 40K video views, and 78% positive brand sentiment through targeted content, engagement, and adaptability.
Use integrated marketing to convert followers into a fanbase
Melissa Peebles
February 5, 2025
Integrated marketing
Define the big four to start your integrated marketing strategy
A successful integrated marketing strategy starts with defining clear objectives, understanding your audience, selecting the right channels, and crafting concise, audience-focused messaging—all working together to create a unified and impactful campaign.
Define the big four to start your integrated marketing strategy
Kylee Schmuck
February 5, 2025
Integrated marketing
Five components for effective integrated marketing
Successful integrated marketing requires a unified message, targeted audience engagement, strategic channel selection, seamless coordination, and data-driven adaptability to create impactful, value-driven campaigns.
Five components for effective integrated marketing
Tony Nguyen
February 5, 2025
Integrated marketing
Steps for implementing an end-to-end integrated marketing plan
Executing an integrated marketing plan requires precise coordination, a well-structured cadence, and real-time analytics to ensure that strategy translates into measurable impact without overwhelming the audience.
Steps for implementing an end-to-end integrated marketing plan
Danielle McClure
February 5, 2025
Partner marketing
Inspire partners with campaigns that highlight business value
A strategic, multi-channel partner marketing campaign helped drive 250K+ event registrations and 500M+ social impressions by aligning messaging, branding, and awareness tactics to highlight real business value and inspire partner engagement.
 Inspire partners with campaigns that highlight business value
Melissa Peebles
February 4, 2025
Influencer marketing
Building an award-winning creator program
Discover how Microsoft Excel partnered with influencers to drive engagement, generate millions of impressions, and create a thriving global community of technical experts.
Building an award-winning creator program
Ann Vu
January 30, 2025
Strategic communication
What are strategic communications?
Strategic communications go beyond PR by using data-driven messaging, targeted audience engagement, and multi-channel strategies to amplify brand visibility, drive specific business outcomes, and create lasting impact.
What are strategic communications?
Kiernan Reitz
January 29, 2025
Strategic communication
Five common strategic communications mistakes
Avoiding common strategic communications mistakes—such as misaligned goals, unclear messaging, audience misidentification, internal disorganization, and lack of data tracking—is essential to executing impactful, goal-driven campaigns that resonate and drive results.
Five common strategic communications mistakes
Lisa Schoup
January 29, 2025
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