Our blog

Gen Z is not a passing trend. We are the most connected and influential generation today, with global purchasing power expected to reach $12 trillion by 2030. This blog breaks down what it truly takes to earn our attention and loyalty: authenticity, cultural fluency, and genuine interaction that goes beyond surface-level content.

Rebranding isn’t just about updating your look; it’s a strategic decision that should reflect business growth, market shifts, and future goals. This blog outlines seven key questions mid-sized enterprises and growing tech companies should ask before rebranding, covering everything from clarifying the “why” and redefining your audience to aligning internal teams and planning for a successful rollout.