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Executive communication

Executive communication
Why is executive branding important?
Executive branding builds trust, enhances visibility, and strengthens company influence by helping leaders develop authentic, strategic online personas that resonate with key audiences and drive engagement.
Alyssa Bruce
February 6, 2025
Executive communication
How to build an authentic executive brand
Building an authentic executive brand requires a clear voice, engagement, and alignment with personal values and company goals—balancing the art of storytelling with the science of audience analysis to create genuine connections and industry authority.
Kiernan Reitz
January 29, 2025
Executive communication
Building an executive thought leadership program
A strategic executive thought leadership program helped a global tech manufacturer build credibility, amplify wins, and grow LinkedIn engagement by 2.1 million impressions and 33,000+ engagements, proving the power of authentic executive branding.
Lara Frasco
January 29, 2025
Executive communication
Executive branding: sometimes leading and sometimes following
A strategic executive branding approach combining thought leadership with active engagement—both leading and following—helped a global tech CMO grow his LinkedIn following by 600% and significantly boost engagement, demonstrating the power of a balanced online presence.
Allison Fredline
January 29, 2025
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