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Strategic communication
Changing our name to match our magic
Delightful is evolving its brand to reflect its growth, innovation, and commitment to embracing change—reaffirming its mission to deliver impactful marketing, branding, and communications while staying ahead of industry shifts, including AI advancements.
Changing our name to match our magic
Alex Mercer
January 28, 2025
Strategic communication
Seven things to look for in a strategic communications agency
Choosing the right strategic communications agency means finding a true partner—one that aligns with your business goals, understands your industry, leverages data-driven insights, adapts with agility, and integrates cutting-edge strategies like generative AI to maximize impact.
Seven things to look for in a strategic communications agency
Alex Mercer
January 29, 2025
Strategic communication
‍Aligning teams for successful strategic communications
Aligning teams with a unified strategic communications plan helped an executive’s organization effectively amplify key messages, drive engagement, and strengthen global partnerships, culminating in a high-impact presence at the UN General Assembly.
‍Aligning teams for successful strategic communications
Bettijean Collins
January 29, 2025
Executive communication
How to build an authentic executive brand
Building an authentic executive brand requires a clear voice, engagement, and alignment with personal values and company goals—balancing the art of storytelling with the science of audience analysis to create genuine connections and industry authority.
How to build an authentic executive brand
Katie Nelson
January 29, 2025
Executive communication
Building an executive thought leadership program
A strategic executive thought leadership program helped a global tech manufacturer build credibility, amplify wins, and grow LinkedIn engagement by 2.1 million impressions and 33,000+ engagements, proving the power of authentic executive branding.
Building an executive thought leadership program
Lara Frasco
January 29, 2025
Executive communication
Executive branding: sometimes leading and sometimes following
A strategic executive branding approach combining thought leadership with active engagement—both leading and following—helped a global tech CMO grow his LinkedIn following by 600% and significantly boost engagement, demonstrating the power of a balanced online presence.
Executive branding: sometimes leading and sometimes following
Allison Fredline
January 29, 2025
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