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Influencer and creator marketing have become essential for B2B brands because buyers now trust real practitioners more than brand-only messaging. A strong creator program delivers always-on, expert-driven content that expands reach, drives product adoption, and feeds valuable user insights back into marketing and product teams. When structured intentionally, it becomes a scalable growth engine for your business.
A strategic executive branding approach combining thought leadership with active engagement—both leading and following—helped a global tech CMO grow his LinkedIn following by 600% and significantly boost engagement, demonstrating the power of a balanced online presence.
